There's no point in having a beautiful site if it's not search engine friendly. That is why it is necessary toOptimize your site in order to reference it on the internet.
The SEO of your site is an important guarantee of the success of your business. One way to do this is to create and produce quality SEO content on your pages. But in order to improve SEO traffic and visibility of your site, and for your site to be taken into account by Google and other search engines, you need to optimize the layout of your site so that it is relevant.
An optimized page must contain certain elements in order for the results of its SEO optimization to be visible on the internet fairly quickly.
Choose the right title for SEO referencing
Optimizing SEO means techniques and treatment of web content. Currently, you have professional copywriters who can provide you with the highest quality work in this area, if you are not convinced that you have the SEO pen. In addition to the article itself, you also need to refine thestock SEO optimization of your pages.
Follow this guide and our advice, learn how to optimize and structure the elements to perfectly improve the SEO and positioning of your site. The page title and h1 tags are major criteria of Google's ranking algorithm, you can certainly work on them and change your title to show the purpose of the page to be optimized.
The title tag must be interesting and go to the essential, attractive to users but above all contain your terms to be optimized. It must be a maximum of 65 characters to be correctly displayed on the screen of the Internet users. For the title h1, it is advisable to choose a synonym for your keyword selected in the SEO title tag. Remember to keep it short and to the point without overdoing it in terms of SEO improvement on page of the website.
Prioritize your pages with hn, essential indexing factors
A large block is never pleasant to read, create paragraphs with links to air it out and make it more readable for Internet users. In order to prioritize, and better optimize your pages, use h2, h3 and more if necessary. If you have chosen specific terms in your title tag, expand your lexical field throughout your text starting with the hn.
L'SEO target is not to repeat the same word as many times as possible to be positioned on it, the practice of this SEO strategy is sanctioned by Google. It is necessary to design an article that makes sense with a rich SEO lexical field around the targeted keywords, in order to optimize the SEO score of the page concerned.
A marketing eye with meta-description
If the referencing of the meta-description tag of the pages is not taken into account by Google to classify the sites, its optimization for the search engines must be imagined to incite the Net surfers to visit your website. Indeed, it is displayed in search engines and if its content is attractive to the user it improves the click rate.
Thus, the meta-description tag must be written with a marketing eye rather than strictly SEO in terms of SEO. The challenge is to summarize in 155 characters the content of the page, or rather to arrive in so few words to make the theme of the web page understood and make the user want to read more.
Not yet used enough for theSEO optimization of a pageHowever, micro-data are very advantageous and can help to better position a website. Concretely, they are tags that are integrated into the HTML code and highlight notes, prices, addresses, ...
These micro-datas are notably displayed in the results of the queries in order to increase the optimization and visibility of your products and thus provide additional information on the content of a page. Visible to Internet users, they attract their attention and provide them with precise information that may be of great interest to them. Therefore, just like a well-designed meta-description, micro-data increases the click rate.
Now you know how to optimize a page for SEO.
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