How to optimize your Google My Business card
Gateway indispensable to any local SEO strategy, the creation of your card Google My Business and its optimization will become the foundation of the localized development of your activity.
This for a simple and good reason:
GMB Google My Business, this is the free service that Google offers to the business manager to enable them to properly manage their online presence on their search engine. If you are looking for local visibility on the Internet, there is no more effective!
With its features like local search results, containing a list of nearby establishments and all the necessary information to find and also contact a specific company (address, opening hours, telephone, Opinion..), Having your GMB record in the top 3 results is the guarantee of more contacts for more turnover.
Your card correctly optimized, Google will also use verified and validated information from Google My Business to generate information in its databases to display relevant companies on specific searches.
Once your new card is created, a Google Maps Location is generated. This location will synchronize with traditional Google search to facilitate discovery and access. About 90% of organic research (Searches of Internet users) come from Google... This shows you the value of a display of your company in the Top 3 Google My Business!
Follow this guide to list your Google My Business card and optimize all possible facets.
If you are a beginner in Internet marketing, here are some basics of how to approach Google My Business and appreciate the many possibilities offered.
Yes, the use of Google My Business is free
No, a GMB card does not replace your company's website
Google My Business is a complement to your existing website, it gives you a public identity and a presence with a dedicated file on Google, which for memory is the most popular search engine in the world.
The information you will provide on your business, on your activity, will be displayed in the Google Search, Google Maps and Google +. You might as well say that this is an opportunity of visibility not to be missed.
Create your own business card for free on Google
The first thing is to check if your company does not already have a GMB card. Nothing simpler, do a Google search on the name of your company and the city. If nothing appears on the right side of the screen, then your plug does not exist yet. On the other hand, if your company has been in existence for several years, it is likely that a GMB card already exists, you can claim it.
Once the claim procedure is completed successfully, you will be able to manage the information and improve your existing GMB file.
Add or change your service area
Log in to Google My Business and go to "map view" mode by clicking on the map icon above your location.
Click Manage location, info then address, and follow the instructions displayed.
Check your GMB sheet
Once you have submitted all your business information and if necessary your service area, you need to check your listing. This is an important step for the good visibility and performance of your Google My Business card.
Note that Google will not display your GMB card or the latest changes until your business has been verified.
This verification step usually takes less than a week, during which Google will send you a mail with the verification code to be filled in on Google, to formally validate the file of your company GMB.
Publish your My Business card
It is very important to use the maximum resources offered by Google My Business in the details of your listing, in order to optimize the location of your establishment.
Here are our essential tips for optimizing your listing:
- Enter the complete data on your card
Local search results promote the most relevant forms for research, the most detailed and precise commercial offers will be displayed more easily in the results.
- Think of your keywords
As with natural referencing, Google uses a variety of signals to display search results, including important keywords and search phrases in your business card.
- Enter your opening hours
It is important to enter your opening hours, and it is the same to update them every time they change. Google wants users to be satisfied with the published information, so please google.
- Add pictures
According to Google, companies with photos on their cards receive 42% in addition to route requests on Google Maps and 35% more clicks on their websites than companies without photos on the cards.
- Manage your customers ' opinions
The interaction with your customers by answering their opinions shows that your company gives value to its customers and the comments they send.
Positive ratings will have a positive effect on potential customers when searching for your business, and they'll also increase your company's visibility in Google search results.
- Enter the complete data on your card
We hope this guide will make you want to claim or create your Google My Business card!
We can of course accompany you in this process and even you Guarantee the Top 3 GMB for your business...
Contact us quickly, and as always with RankToPay, pay only if you are in the Top 3 GMB!